The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Recent USPTO comments highlight the extent and breadth of trademark scams
The USPTO recently submitted comments to the FTC regarding its...
Read More >>>Update: Trademark Backlog at the USPTO
The following is an edited transcript of my video Update on Trademark Backlog at the USPTO. Late in 2021, I provided some information...
Read More >>>The Value of a Great Logo
The following is an edited transcript of my video The Value of a Great Logo. Great logos can be very powerful marketing tools...
Read More >>>The Trademark Protection Playing Field
With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection. Goalie...
Read More >>>Can an Emoji Be Registered as a Trademark?
The following is an edited transcript of my video “Can an Emoji Also Be a...
Read More >>>This weekend: The biggest change to trademark application procedures in many years
This weekend, the USPTO changes the response time for most...
Read More >>>The Benefits of Trademark Monitoring
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for...
Read More >>>The Golden Ratio of Trademark Protection
The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton &...
Read More >>>Tips when Brainstorming New Business and Brand Names
The following is an edited transcript of my video Tips for Brainstorming New Business and...
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