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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on August 13, 2025 by Erik

John Legend Understands Trademark Protection

The following is an edited transcript of my video John Legend Understands Trademark Protection. Imagine...

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Posted on July 24, 2025 by Erik

25 Reasons to Love Trademarks

The following is an edited transcript of my video 25 Reasons I Love Trademarks. They’re everywhere. They involve creativity. Logos. Brand names. They...

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Posted on July 15, 2025 by Erik

25 Types of Content to Promote Your Brand

The following is an edited transcript of my video 25 Types of Content to Promote...

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Posted on June 19, 2025 by Erik

25 Considerations for Sending a Trademark Cease and Desist Letter

The following is an edited transcript of my video 25...

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Posted on June 10, 2025 by Erik

5 Powerful Reasons to Register Your Trademark: Unlocking Value, Protection, and Peace of M...

The following is an edited transcript of my podcast episode...

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Posted on June 9, 2025 by Erik

Beware of Trademark Telephone Scams

The following is an edited transcript of my video Trademark Telephone Scams. When you file at the USPTO, all of the application information...

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Posted on June 1, 2025 by Erik

What are the Main Benefits of Trademark Registration?

The following is an edited transcript of my podcast episode What are the Main Benefits...

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Posted on May 27, 2025 by Erik

25 Ways to Avoid Trademark Scams

The following is an edited transcript of my video 25 Ways to Avoid Trademark Scams. Trademark scams continue to proliferate. Unfortunately, in 25...

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Posted on May 21, 2025 by Erik

Key Reasons to Use a Trademark Attorney when filing for Trademark Registration

The following is an edited transcript of my video 25...

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Posted on May 20, 2025 by Erik

25 Examples of Non Traditional Trademarks

The following is an edited transcript of my video 25 Examples of Non Traditional Trademarks....

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