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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on April 4, 2022 by Erik

The 5 Most Common Trademark Application Mistakes and How to Fix Them

The following is an edited transcript of my video The...

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Posted on March 27, 2022 by Erik

St. Peter’s Peacocks vs UNC Tar Heels : a trademark David vs. Goliath

Tonight in the men’s Elite Eight® of the NCAA® March...

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Posted on March 25, 2022 by Erik

What is the risk of not properly searching before filing a trademark application?

The risks can be very significant. Searching provides the applicant...

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Posted on March 21, 2022 by Erik

How to Water Your Brand for Growth

The following is an edited transcript of my video How to Water Your Brand for Growth Do you have a green thumb and...

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Posted on March 15, 2022 by Erik

New Tools and Procedures Under the Trademark Modernization Act

I recently gave a presentation regarding the Trademark Modernization Act....

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Posted on March 14, 2022 by Erik

Most Valuable Trademark Features of the USPTO Website

The following is an edited transcript of my video Most Valuable Trademark Features of the...

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Posted on March 11, 2022 by Erik

EMP&A comments on Trade Regulation Rule on Impersonation of Government and Businesses

In our continuing effort to combat trademark scams and raise...

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Posted on March 11, 2022 by Erik

USPTO website: packed with trademark tools for brand owners

The USPTO website at www.uspto.gov is packed with trademark and brand protection resources. See more...

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Posted on March 8, 2022 by Erik

The worst marketing mistake I ever made

I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money –...

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Posted on March 7, 2022 by Erik

Key Trademark Search Terms

The following is an edited transcript of my video Key Trademark Search Terms I recently saw an ad for a new children’s play...

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