A new report from the Department of Commerce, the agency...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
A brand’s R.O.T.I. – Return on Trademark Investment – far outweighs the ...
Trademark protection isn’t free. But it isn’t terribly expensive. And...
Read More >>>The trademark decathlon: 10 events to build a strong and protected brand
This week is the decathlon at the Tokyo summer Olympics....
Read More >>>Trademark registration works 24/7/365 to guard a brand in the USPTO database
Trademark registration guards a brand in the USPTO database 24...
Read More >>>Three Mistakes That Can Ruin Any Trademark Application
The following is a transcript of my video Three Mistakes That Can Sink Any Trademark...
Read More >>>How to build a portfolio of trademarks
Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in...
Read More >>>7 keys to branding success
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly...
Read More >>>Anatomy of a brand style guide
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand...
Read More >>>Decision tree: Is This a Trademark Scam?
Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration,...
Read More >>>Trademark registration: a boost to any brand’s immune system
The following is a transcript of my video Vaccinate Your...
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