Trademark protection isn’t free. But it isn’t terribly expensive. And most important, the Return on Trademark Investment – R.O.T.I. – far outweighs the costs.
The returns from investing in trademark registration include
- Use of the ®
- Increased protection online with social media, domain names, and Amazon
- Appearing in the USPTO database 24/7
- A stronger case against any infringers
- A tangible asset that can be licensed or sold
For more Peltonisms®, see https://www.erikpelton.com/resources/peltonisms/
