Trademark protection isn’t free. But it isn’t terribly expensive. And most important, the Return on Trademark Investment – R.O.T.I. – far outweighs the costs.

The returns from investing in trademark registration include

  • Use of the ®
  • Increased protection online with social media, domain names, and Amazon
  • Appearing in the USPTO database 24/7
  • A stronger case against any infringers
  • A tangible asset that can be licensed or sold

For more Peltonisms®, see

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