When choosing a trademark attorney, applicants are best served by focusing on the value provided...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
9 reasons why a business should apply to register its trademarks
The following is an excerpt from my book, Building a...
Read More >>>8 Brand Tips for the Age of Corona Virus – and other Challenging Times
I recently published a free short ebook to help businesses...
Read More >>>Trademark registration is better late than never
It is never to late to try to take advantage of the many benefits of...
Read More >>>What does it when a USPTO trademark application is “Approved for Publication”?...
When a trademark application is “approved for publication,” it is...
Read More >>>Peltonism: an unregistered trademark is unprotected, unfulfilled, and undervalued
For more on Building a Bold Brand, see my recently...
Read More >>>What is a “disclaimer” in a trademark filing?
Watch this brief (under 3 minutes) video explain what a trademark ” disclaimer” is and...
Read More >>>Filing trademark applications: TEAS PLUS vs TEAS STANDARD forms
The following is an edited transcript of my video, TEAS...
Read More >>>The spectrum of trademarks, from strongest to weakest
The following is an excerpt from my book, Building a Bold Brand. To learn more...
Read More >>>Do I need to use the ® registration symbol with my trademark? (video)
If Apple does not use the ® with their trademark...
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