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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on August 17, 2020 by Erik

Sheltering a Brand Through the Storm

With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the...

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Posted on August 14, 2020 by Erik

It takes all 9 to win – the trademark application baseball team

I love baseball, especially sitting in the stands watching a...

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Posted on August 13, 2020 by Erik

What is a USPTO trademark Office Action?

The following is a transcript of the video below. An Office action is a response by the examining attorney at the US Patent...

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Posted on August 11, 2020 by Erik

What it means if you receive an “Extension of Time to Oppose” a trademark appl...

The following is an edited transcript of a video of...

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Posted on August 10, 2020 by Erik

Improve trademark application odds with these 5 tips

This is an edited transcript of the video posted below. Over the years I’ve worked...

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Posted on August 7, 2020 by Erik

Trademark registration: a brand’s best safety feature

Trademark registration is the #1 safety feature for brand; like seat belts in a car....

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Posted on August 6, 2020 by Erik

Public comments submitted by EMP&A regarding USPTO’s proposed trademark fee inc...

Earlier this week, our firm submitted brief comments regarding the...

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Posted on August 3, 2020 by Erik

Measure your brand’s strength using The Bold Brand Scoresheet

A business’s brand is more than just its trademark. It’s...

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Posted on July 31, 2020 by Erik

My trademark application received a ‘Notice of Allowance’ – now what?

The following is an edited transcript of a video entitled, I...

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Posted on July 28, 2020 by Erik

Details on USPTO’s trademark fee increase proposal – public comments due by Au...

A few weeks ago, the USPTO published a Notice of...

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