The following is a podcast transcript; you can listen to the Tricks of the Trade(mark) episode here. The world of trademarks is full...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Trademark protection for words versus logos
The following is an edited transcript of my video, Protecting Words vs. Logos. One of...
Read More >>>Sheltering a Brand Through the Storm
With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the...
Read More >>>It takes all 9 to win – the trademark application baseball team
I love baseball, especially sitting in the stands watching a...
Read More >>>What is a USPTO trademark Office Action?
The following is a transcript of the video below. An Office action is a response by the examining attorney at the US Patent...
Read More >>>What it means if you receive an “Extension of Time to Oppose” a trademark appl...
The following is an edited transcript of a video of...
Read More >>>Improve trademark application odds with these 5 tips
This is an edited transcript of the video posted below. Over the years I’ve worked...
Read More >>>Trademark registration: a brand’s best safety feature
Trademark registration is the #1 safety feature for brand; like seat belts in a car....
Read More >>>Public comments submitted by EMP&A regarding USPTO’s proposed trademark fee inc...
Earlier this week, our firm submitted brief comments regarding the...
Read More >>>Measure your brand’s strength using The Bold Brand Scoresheet
A business’s brand is more than just its trademark. It’s...
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