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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on July 31, 2020 by Erik

My trademark application received a ‘Notice of Allowance’ – now what?

The following is an edited transcript of a video entitled, I...

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Posted on July 28, 2020 by Erik

Details on USPTO’s trademark fee increase proposal – public comments due by Au...

A few weeks ago, the USPTO published a Notice of...

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Posted on July 27, 2020 by Erik

Checking for trademark registration renewal deadlines

The following is an edited transcript of the video below, entitled How to Check Trademark...

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Posted on July 24, 2020 by Erik

The Palette for Building a Bold Brand

Trademarks are more of an art than a science. In this video, I share some insights comparing the tools for building bold brands...

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Posted on July 22, 2020 by Erik

What is an “Extension of Time to Oppose” a trademark application at the USPTO?

When an application gets approval from the US Patent and...

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Posted on July 17, 2020 by Erik

The palette for building a bold brand

As I discuss in depth in Building a Bold Brand, there are a variety of tools that can be used to make strong, creative,...

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Posted on July 13, 2020 by Erik

What cannot be registered as a trademark?

There are a few things that cannot be protected under trademark law. What can be...

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Posted on July 10, 2020 by Erik

Three simple keys to a strong brand

A client of mine recently wrote a blog post about the name change that their company and brand underwent a few years ago....

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Posted on July 9, 2020 by Erik

Every bold brand begins with one thing: a creative and distinctive name

Every skyscraper begins with a solid foundation; every bold brand...

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Posted on July 6, 2020 by Erik

Keeping up with USPTO changes affecting trademark applicants: logins and domicile and spec...

In the last year, there have been numerous changes at...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Denisse F. Garcia - licensed in PA

Law practice limited to federal trademark matters.

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