These are unique and unprecedented times for businesses, as business...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Tools for managing a brand in a time of crisis
The following is an edited transcript from Tricks of the Trade(mark) podcast. Listen to the...
Read More >>>Five steps for creating and maintaining a strong brand
The following is a transcript of our YouTube video that has several thousand views. Following these...
Read More >>>Why trademark registration saves money
Of course registering a trademark costs money, literally. At a minimum there’s the USPTO filing fees. But it actually saves money. It saves...
Read More >>>Every bold brand begins with this one thing:
Every skyscraper begins with a solid foundation; every bold brand begins with a creative and...
Read More >>>Why (and how) I’m still learning about trademarks after 20 years
Even after 20 years of trademark experience, I keep investing...
Read More >>>Five keys for an effective trademark Office Action response
The following is a video transcript; the full video is below. Over 20 years, I...
Read More >>>20 Top Trademark Tips, from the Author of Building a Bold Brand
I have so many tips about trademark protection that I...
Read More >>>What is an “intent to use” trademark application at the USPTO?
The following is a transcript of one of the most...
Read More >>>“Brand Building for Lawyers” to be presented by Erik Pelton at Lawyer Forward ...
There is a great conference, Lawyer Forward, that will take...
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