Brands Make Mistakes Too- remember 'New Coke'?

Brands are controlled and managed by humans.  As a result, brands make mistakes.   Remember Pepsi Clear and Crystal Pepsi? McDonald’s Arch Deluxe? Microsoft Zune? The XFL?  But the most notorious brand failure was New Coke.  25 years ago this month, after a fortune spent in...

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Best logos: NHL Playoff Edition

The NHL playoffs have begun.  Of the teams competing for the Stanley Cup, who has the best logo and brand?  The STANLEY CUP is a registered trademark, as is the image of the cup itself: Washington Capitals The Caps logos are great.  A few years...

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smar(tm)ark newsletter: tips, news, and more

Issue 1.2 of our newsletter. Subscribe here: visitor.constantcontact.com/manage/optin/ea?v=001rxf2VXOUUET1GvklHA–wg%3D%3D 1.2 : April 2010 smar(tm)ark brand and trademark newsletter from Erik M. Pelton & Associates, PLLC In This Issue Trademark Tip Trademarks in the News Firm News Interact with EMP&A IPelton blog LinkedIn profile Twitter feed Upcoming...

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