The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed...
Read More >>>Monthly Archives: June 2020
Protecting Word vs. Logo trademarks – one of the common questions I get
Protect names and logo designs are generally both important, but...
Read More >>>The Palette for Building a Bold Brand
Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s...
Read More >>>My twenty top trademark tips (for a Tuesday)
I have so many tips about trademark protection that I could write a book. In...
Read More >>>Put me in coach, I’m ready to play… the trademark application baseball team
I love baseball! And baseball trademarks! To succeed in baseball,...
Read More >>>Trademark applications: a blend of art and science
A trademark application is just as much of an art as it is a science....
Read More >>>The rainbow after the storm
Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also...
Read More >>>Brands management in times of crisis: A conversation with Brad Phillips
Erik chats with Brad Phillips of Throughline® for a discussion...
Read More >>>How to deal with trademark infringement
The following is a transcript of one of the most popular videos on our YouTube channel. What exactly is trademark infringement? Well, the...
Read More >>>How color trademarks work
Some colors are so well known to be associated with a particular brand, a particular source of products or services that the color...
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