Comprehensive trademark protection, like an iceberg, features much more that cannot be seen at first....
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How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic
The following is an edited podcast transcript. Listen here. You...
Read More >>>How to Trademark a Podcast Name
Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting...
Read More >>>Starting a business right now? Here are three critical brand protection steps
The following is a transcript of one of my podcast...
Read More >>>The trademark application baseball team – 9 individual parts, working together
I love baseball! And baseball trademarks! To succeed in baseball,...
Read More >>>Brand Management Checklist for a Time of Crisis
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys...
Read More >>>20 years of trademarks, and still learning!
The following is an edited video transcript. For the full video, see below. The world...
Read More >>>The bold brand building palette
An artist has a palette of colors to choose from. Businesses, when creating new brand, have a palette of naming tools to use...
Read More >>>How Does a TTAB Dispute Differ from Litigation?
What makes a dispute at the Trademark Trial and Appeal Board (TTAB) of the USPTO...
Read More >>>Keeping a Brand Centered in a Time of crisis
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus...
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