To be a bold brand, solid roots should be established from the start. Without a proper foundation, it is much more challenging for...
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What to look for in assistance with filing trademark applications
Someone who is not an attorney cannot provide legal advice....
Read More >>>Six steps for building a strong brand
A business that follows these six steps will be on its way to having a strong brand. Choose a great name – start...
Read More >>>Where does your brand fit on the Sliding Scale of Trademark Protection?
Some brands (trademarks) are entitled to greater protection than others,...
Read More >>>Slogans: powerful tools for telling consumers about your brand
Slogans are power tools to tell consumers about your brand....
Read More >>>Three misconceptions about trademark protection debunked
Since I began working in the field of trademarks I have seen and heard a...
Read More >>>Star Wars – still the most valuable IP ever created?
Two years ago, just before the release of Star Wars: The Force Awakens, I hypothesized...
Read More >>>How long does it take to get a US trademark registration?
The answer: it depends. Seriously. First off, it is always better to file sooner rather...
Read More >>>15 years of Nontraditional trademarks
As you may know, last month marked my fifteenth year in private practice filing trademark applications for clients. Over that time, I have handled...
Read More >>>THE NONTRADITIONAL TRADEMARK LAWYERS® is now a registered trademark of Erik M. Pelton &am...
I frequently advocate on this blog that we should practice...
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