If trademarks were easy…

If trademarks were easy, the USPTO wouldn’t reject thousands applications each year. If trademarks were easy, I wouldn’t travel to several conferences a year to learn the latest from other experts. If trademarks were easy, every new business would have a creative and distinct brand...

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Three keys to creating a strong brand

To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that is unregistered is difficult enforce as it doesn’t have the benefits and strengths that generally accompany a USPTO registration. It will thus...

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The benefits of a bold brand name

A bold brand name or great trademark will not, by itself, create a successful business. And a bold brand name is not a prerequisite to building a successful business – plenty of successful businesses have ordinary or weak trademarks. …. BUT a great trademark can...

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