To be a bold brand, solid roots should be established from the start. Without a proper foundation, it is much more challenging for a brand to be bold and to achieve considerable trademark protection.

The solid roots established by bold brands include:

  • A creative name
  • A name that is unique in the industry
  • Experienced counsel
  • Trademark registration
  • Proper use of trademark symbols
  • Monitoring and enforcement of any infringements
  • Timely renewal of any trademark registrations

For more Trademark Visuals, see: 


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  1. Pingback: The Bold Brand Building Funnel | Erik M Pelton & Associates, PLLCErik M Pelton & Associates, PLLC

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