Introducing The Bold Brand Building Funnel™, which shows the recommended steps to undertake when developing a new brand to ensure that it has the best chances of being protected and standing out from competitors:
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- Brainstorm potential names
- Choose a creative name
- Is the name unique in the relevant industry?
- Order/conduct a clearance search with counsel
- Apply to register the name with the US Patent and Trademark Office
- Obtain trademark registration from USPTO
Skipping any one of these steps may be quite harmful – and quite expensive – for any brand and business!