Introducing The Bold Brand Building Funnel™, which shows the recommended steps to undertake when developing a new brand to ensure that it has the best chances of being protected and standing out from competitors:

© 2018 Erik M. Pelton & Associates, PLLC. All Rights Reserved.

  1. Brainstorm potential names
  2. Choose a creative name
  3. Is the name unique in the relevant industry?
  4. Order/conduct a clearance search with counsel
  5. Apply to register the name with the US Patent and Trademark Office
  6. Obtain trademark registration from USPTO

Skipping any one of these steps may be quite harmful – and quite expensive – for any brand and business!

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See more more my trademark visuals here.


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