A bold brand name or great trademark will not, by itself, create a successful business.

And a bold brand name is not a prerequisite to building a successful business – plenty of successful businesses have ordinary or weak trademarks.

…. BUT a great trademark can help propel a business in bigger and faster growth as its brand comes to symbolize the products or services and their quality. Because a bold brand name is much more likely to gain traction in an increasingly competitive marketplace.

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