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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on July 25, 2023 by Erik

What Will AI Do to Trademarks?

The following is an edited transcript of my video Will AI Change Trademarks? Let’s discuss artificial intelligence (AI) in general, and whether it’s...

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Posted on July 24, 2023 by Erik

Trademark Bingo

B-I-N-G-O …. have fun with our new game board as you look for brands around you to try to complete the BINGO!

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Posted on July 18, 2023 by Erik

The Basics of International Trademark Registration

The following is an edited transcript of our video International Trademark Registration Basics. We often...

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Posted on July 11, 2023 by Erik

The Value of a Trademark Attorney is Supported by Data

The following is an edited transcript of my video Data Demonstrates the Value of a...

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Posted on July 8, 2023 by Erik

Some Trademarks are Better Than Others, Here’s Why

The following is an edited transcript of my video Why Some Trademarks Receive More Protection...

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Posted on July 3, 2023 by Erik

Jingles can be powerful tools for brands

The following is an edited transcript of my video The Power of Brand Jingles. A jingles is a form of slogan, but with...

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Posted on July 1, 2023 by Erik

Five Ways to Strengthen Your Brand for Free

The following is an edited transcript of my video 5 Free Ways to Strengthen Your...

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Posted on June 27, 2023 by Erik

Trademark Registration Gives a Brand Double Protection

The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark...

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Posted on June 20, 2023 by Erik

Rebranding? Do these three things

The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in...

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Posted on June 13, 2023 by Erik

TTAB: Anatomy of a Trademark Appeal

The following is an edited transcript of my video Anatomy of an Appeal to the TTAB. Every year, a few hundred refusals from...

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