The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry.
Did you know that 70% of American adults shop through Amazon? That is why it is important to protect your brand on Amazon. The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand. There are three requirements to register your brand with Amazon:
- A pending application or valid registration at the United States Patent and Trademark Office;
- The trademark must appear on the packaging of the products or on the products themselves
- A list of the categories the brand is featured in, such as sporting goods or clothing.
Keep in mind this program is currently is offered only in the United States, Canada, Mexico, the EU, Japan, and England (as of May 2023).