The following is an edited transcript of my video All...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Peltonism: Naming a new product or service is painting with a blank canvas; be boring or b...
For more on Building a Bold Brand, see my recently...
Read More >>>New USPTO trademark fees – increases – coming January 2, 2021
The USPTO will put into effect on January 2, 2021...
Read More >>>How to Use the Bold Brand Scoresheet
Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). For more details and to download...
Read More >>>Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection
Bold brands are a bridge, linking creative marketing and solid...
Read More >>>Why every business, big or small, should consider applying to register trademarks
Listed to this brief video (less than 3 minutes) as...
Read More >>>7 trademark tips for blog owners
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. Trademark Tips for...
Read More >>>Protection from a trademark registration – it never sleeps
New York is the “city that never sleeps.” A trademark...
Read More >>>Small business trademark protections are more critical than ever
The following is an excerpt from my book, Building a...
Read More >>>What I’ve learned in 20 years of trademarks, and where my passion for trademarks com...
In this video, I share for the first time some...
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