The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos,...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
When Is the Right Time to Register a Trademark?
The following is an edited transcript of my video, When Is the Right Time to...
Read More >>>Avoid Losing Your Trademark Rights With These Four Steps
The following is an edited transcript of my video “How Can You Avoid Losing Your...
Read More >>>Anatomy of a trademark application: Disclaimer
The following is an edited transcript of my video, What is a Disclaimer in a...
Read More >>>Trademark Registration works for the owner, even in their sleep
The following is an edited transcript of my video, Why...
Read More >>>Do Restaurants Need Trademark Protection?
The following is an edited transcript of my video Do Restaurants Need Trademark Protection? Over...
Read More >>>Top Trademark Trends of 2020
By Erik Pelton® This year – despite the cliché – has been unprecedented in many ways; it featured the COVID-19 pandemic, lockdowns, quarantines,...
Read More >>>USPTO Trademark Application features many puzzle pieces to assemble
The following is an excerpt from my video, The Many...
Read More >>>Trademark Searches – what is a TESS search, a common law search, a clearance search,...
The following is an edited transcript of my video All...
Read More >>>Peltonism: Naming a new product or service is painting with a blank canvas; be boring or b...
For more on Building a Bold Brand, see my recently...
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