The following is an edited transcript of my video “How Can You Avoid Losing Your...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Anatomy of a trademark application: Disclaimer
The following is an edited transcript of my video, What is a Disclaimer in a...
Read More >>>Trademark Registration works for the owner, even in their sleep
The following is an edited transcript of my video, Why...
Read More >>>Do Restaurants Need Trademark Protection?
The following is an edited transcript of my video Do Restaurants Need Trademark Protection? Over...
Read More >>>USPTO Trademark Application features many puzzle pieces to assemble
The following is an excerpt from my video, The Many...
Read More >>>Trademark Searches – what is a TESS search, a common law search, a clearance search,...
The following is an edited transcript of my video All...
Read More >>>Peltonism: Naming a new product or service is painting with a blank canvas; be boring or b...
For more on Building a Bold Brand, see my recently...
Read More >>>New USPTO trademark fees – increases – coming January 2, 2021
The USPTO will put into effect on January 2, 2021...
Read More >>>How to Use the Bold Brand Scoresheet
Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). For more details and to download...
Read More >>>Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection
Bold brands are a bridge, linking creative marketing and solid...
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