I recently published a free short ebook to help businesses...
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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.
Trademark registration is better late than never
It is never to late to try to take advantage of the many benefits of...
Read More >>>What does it when a USPTO trademark application is “Approved for Publication”?...
When a trademark application is “approved for publication,” it is...
Read More >>>Peltonism: an unregistered trademark is unprotected, unfulfilled, and undervalued
For more on Building a Bold Brand, see my recently...
Read More >>>What is a “disclaimer” in a trademark filing?
Watch this brief (under 3 minutes) video explain what a trademark ” disclaimer” is and...
Read More >>>Filing trademark applications: TEAS PLUS vs TEAS STANDARD forms
The following is an edited transcript of my video, TEAS...
Read More >>>The spectrum of trademarks, from strongest to weakest
The following is an excerpt from my book, Building a Bold Brand. To learn more...
Read More >>>Do I need to use the ® registration symbol with my trademark? (video)
If Apple does not use the ® with their trademark...
Read More >>>Registration is the ultimate ‘level up’ in the game of trademark protection
Registration is the ultimate ‘level up’ in the game of...
Read More >>>A brand management checklist for time of crisis
As all businesses face some level of crisis right now due to COVID-19, Erik shares...
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