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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on May 16, 2020 by Erik

How to Check USPTO Trademark Registration Renewal Dates

Learn about trademark registration renewal dates at the USPTO in this brief video:

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Posted on May 15, 2020 by Erik

What makes my book unique? 20 years of helping businesses build bold brands, while buildin...

I wrote Building a Bold Brand: The foundations of trademark...

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Posted on May 14, 2020 by Erik

Brand management checklist for a time of crisis

To remain prepared amidst a crisis such as the global coronavirus pandemic, a brand can...

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Posted on May 11, 2020 by Erik

The 3 most common trademark mistakes, and how to avoid them

I was speaking with a friend recently and he said to me, “You know, you’ve...

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Posted on May 11, 2020 by Erik

How long does the USPTO trademark application process take?

The following is a transcript of one of the post popular videos on our YouTube...

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Posted on May 9, 2020 by Erik

Why many coronavirus trademark applications are a waste of time – and money

This following is a transcript of an episode of my...

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Posted on May 8, 2020 by Erik

Roundup of recent trademark news (video)

For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent...

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Posted on May 7, 2020 by Erik

Keeping a brand centered in a time of crisis

The following tips are useful for businesses to stay centered in any time of crisis...

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Posted on May 6, 2020 by Erik

Solving a Trademark Case Without Counsel Can Be Very Puzzling

Trademark cases at the Trademark Trial and Appeal Board (TTAB)...

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Posted on May 5, 2020 by Erik

In a time of crisis, trademark registration is more valuable than ever before

Trademark registration is more valuable now in Spring of 2020...

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