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Monthly Archives: April 2020

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Posted on April 15, 2020 by Erik

Three Key Brand Protection Steps If You Are Starting a Business Right Now

In this episode, Erik shares three straightforward but crucial brand...

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Posted on April 14, 2020 by Erik

“Brand Building for Lawyers” to be presented by Erik Pelton at Lawyer Forward ...

There is a great conference, Lawyer Forward, that will take...

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Posted on April 10, 2020 by Erik

Trademark Registration: More Valuable in a Crisis Than Ever Before

In these challenging times with the COVID-19 coronavirus crisis –...

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Posted on April 9, 2020 by Erik

Small business adaptations in the age of coronavirus

Over the last few weeks, I’ve been amazed and inspired by small businesses pivoting, shifting,...

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Posted on April 8, 2020 by Erik

Is This a Trademark Scam?

Unfortunately, the volume of trademark scams is growing. Erik is determined to do all he can to put them out of business, and...

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Posted on April 7, 2020 by Erik

USPTO Changes and Extensions for Trademark Filers Due to COVID-19

Did you know that filing deadlines can now be extended...

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Posted on April 3, 2020 by Erik

Trademark Registration Doesn’t Cost Money, it Saves Money (video)

Learn why Erik believe that trademark registration doesn’t cost money,...

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Posted on April 2, 2020 by Erik

Creativity in branding and trademarks still abounds

In a global health and economic crisis, it is easy to focus on the narrow...

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Posted on April 2, 2020 by Erik

Core values for your business or law firm – even more important in a crisis

I wrote recently about some tips for managing a brand...

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Posted on April 1, 2020 by Erik

Summary of USPTO trademark deadline extension opportunities in response to COVID-19

Late yesterday (March 31, 2020), the USPTO published a notice...

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