I wrote recently about some tips for managing a brand in a crisis; and the first tip was to stay try to your core values. At EMP&A, we have always posted our core values for all to see. They are even more important to review and remember and build upon in times of stress and crisis. This goes for any business – the reason you have core values is that they are to be unwavering, and to help guide you in difficult times. This is those difficult times, so if you haven’t already I recommend to you refresh your memory and that of your staff regarding your core values.

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