In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks...
Read More >>>
Subscribe to receive our blog updates!
Amazon Brand Registry for trademark applicants
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners....
Read More >>>Celebrating Three Years of Tricks of the Trade(mark)
Time flies when you are having fun! In a special episode, Erik reflects on three...
Read More >>>What does a trademark portfolio look like?
A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected...
Read More >>>How to Monitor for Trademark Infringements
The following is an edited transcript of my video, How to Monitor for Infringements. In...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
What does bee pollination have to do with marketing? In this episode, Erik explains this...
Read More >>>Vaccinate Your Brand with Trademark Registration
Just like a vaccine strengthening and boosting your immune system, so does protecting your brand...
Read More >>>Tips for Brainstorming a New Brand Name
It is not easy to come up with a great new brand name, one that is bold, unique and protectable. Here are some...
Read More >>>5 Trademark Lessons from a Year of Pandemic and Quarantine
The world of trademarks is actually booming since the pandemic began last Spring. Yet so...
Read More >>>Avoid scams: Check Your Trademark Renewal Deadlines Now
The following is an edited transcript of my video, Why You Should Check Trademark Registration...
Read More >>>
