A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. For example, I list my portfolio below – I certainly like to practice what I preach.
I have different names for my blog, newsletter, podcast, and several slogans, and for software I’ve created, and a separate website with information about trademark scammers.
With registration at the USPTO, these brands are better protected in the event that someone purposefully or inadvertently infringes or acquires a domain name or social media handle to compete. Registration of these names, slogans, and logos also turns them into tangible assets with increased value.
For more about trademark portfolios, listen to my podcast episode: