Building a Bold Brand
The foundations of trademark protection

Begin your journey to Building a Bold Brand.

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Introduction

Part One – Launching A Bold Brand

Chapter 1: Choose Wisely

Chapter 2: Bold Brand Building Tools

Chapter 3: Bold Brands are Everywhere

Chapter 4: Spectrum of Marks

Chapter 5: Searching for Name Conflicts

Part Two – The Trademark Registration Process

Chapter 6: Why Apply to Register?

Chapter 7: Registration is the Keystone to Brand Protection

Chapter 8: The Trademark Registration Process: A Long and Winding Road

Chapter 9: Registration: Better Late Than Never

Chapter 10: Trademark Registration is More valuable Than Ever

Chapter 11: Responding to Office Action Refusals

Chapter 12: Using and Choosing Trademark Counsel

Chapter 13: Beware of Scams

Part Three – Using And Maintaining Your Trademark

Chapter 14: Documenting Use and Using Symbols

Chapter 15: Avoiding Generic Use

Chapter 16: Monitoring for Infringers

Chapter 17: Enforcement vs. Others

Chapter 18: What is a Trademark Opposition?

Chapter 19: Renewing Registration

Chapter 20: Details and Timing for Maintaining a Trademark Registration

Part Four – Special Category Considerations

Chapter 21: Small Business Concerns

Chapter 22: Special Consideration for Select Industries - Book Titles

 

Begin your journey to Building a Bold Brand.

Buy Now on Amazon > Learn More >