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Introduction
Part One – Launching A Bold Brand
Chapter 1: Choose Wisely
Chapter 2: Bold Brand Building Tools
Chapter 3: Bold Brands are Everywhere
Chapter 4: Spectrum of Marks
Chapter 5: Searching for Name Conflicts
Part Two – The Trademark Registration Process
Chapter 6: Why Apply to Register?
Chapter 7: Registration is the Keystone to Brand Protection
Chapter 8: The Trademark Registration Process: A Long and Winding Road
Chapter 9: Registration: Better Late Than Never
Chapter 10: Trademark Registration is More valuable Than Ever
Chapter 11: Responding to Office Action Refusals
Chapter 12: Using and Choosing Trademark Counsel
Chapter 13: Beware of Scams
Part Three – Using And Maintaining Your Trademark
Chapter 14: Documenting Use and Using Symbols
Chapter 15: Avoiding Generic Use
Chapter 16: Monitoring for Infringers
Chapter 17: Enforcement vs. Others
Chapter 18: What is a Trademark Opposition?
Chapter 19: Renewing Registration
Chapter 20: Details and Timing for Maintaining a Trademark Registration
Part Four – Special Category Considerations
Chapter 21: Small Business Concerns
Chapter 22: Special Consideration for Select Industries - Book Titles
