Building a Bold Brand

Begin your journey to Building a Bold Brand.

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Introduction

Part One – Launching A Bold Brand

Chapter 1: Choose Wisely	Chapter 2: Bold Brand Building Tools
Chapter 3: Bold Brands are Everywhere	Chapter 4: Spectrum of Marks
Chapter 5: Searching for Name Conflicts

Part Two – The Trademark Registration Process

Chapter 6: Why Apply to Register?	Chapter 7: Registration is the Keystone to Brand Protection
Chapter 8: The Trademark Registration Process: A Long and Winding Road	Chapter 9: Registration: Better Late Than Never
Chapter 10: Trademark Registration is More valuable Than Ever	Chapter 11: Responding to Office Action Refusals
Chapter 12: Using and Choosing Trademark Counsel	Chapter 13: Beware of Scams

Part Three – Using And Maintaining Your Trademark

Chapter 14: Documenting Use and Using Symbols	Chapter 15: Avoiding Generic Use
Chapter 16: Monitoring for Infringers	Chapter 17: Enforcement vs. Others
Chapter 18: What is a Trademark Opposition?	Chapter 19: Renewing Registration
Chapter 20: Details and Timing for Maintaining a Trademark Registration

Part Four – Special Category Considerations

Chapter 21: Small Business Concerns	Chapter 22: Special Consideration for Select Industries – Book Titles
Chapter 22: Special Consideration for Select Industries – Cannabis, Hemp, and CBD Industries	Chapter 22: Special Consideration for Select Industries – Bloggers
Chapter 22 – Special Consideration for Select Industries – Nontraditional Trademarks	Chapter 22 – Special Consideration for Select Industries – Craft Beer Industry
Chapter 22: Special Consideration for Select Industries – Food Truck Operators

Part Five – Valuable Trademark Resources

Part Five – Valuable Trademark Resources