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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on October 16, 2023 by Erik

Trademark Refusal: What is Genericness

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are...

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Posted on September 21, 2023 by Erik

International Trademark Registration: why and when

The following is an edited transcript of our video The Importance of International Trademark Registration....

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Posted on September 14, 2023 by Erik

Practicing What We Preach at EMP&A

The following is an edited transcript of my video Practicing What We Preach. Here at Erik M. Pelton & Associates, we really believe...

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Posted on September 12, 2023 by Erik

5 Free Ways to Strengthen Any Brand

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any...

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Posted on August 31, 2023 by Erik

What Are the DuPont Factors in a Trademark Confusion Analysis?

The following is an edited transcript of my video What...

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Posted on August 24, 2023 by Erik

Will Artificial Intelligence Change Trademarks?

The following is an edited transcript of my video Will AI Change Trademarks? Artificial intelligence...

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Posted on August 17, 2023 by Erik

Why Filing Your Trademark Application Early Matters

The following is an edited transcript of my video Filing Your Trademark Application Early: A...

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Posted on August 8, 2023 by Erik

Protecting a Brand in the Amazon Brand Registry

The following is an edited transcript of our video Protecting a Brand in the Amazon...

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Posted on August 1, 2023 by Erik

Lessons Learned from Teaching Trademarks

The following is an edited transcript of my video 3 Things I’ve Learned Teaching Trademarks. In addition to teaching and supervising the trademark...

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Posted on July 26, 2023 by Erik

Beware of trademark scammer TMP in Astoria, NY

Trademark scams continue to proliferate. This looks essentially identical to past scams, but with a...

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