The following is an edited transcript of our video Should You Register Your Logo in Black & White or Color?
Generally, registering a logo in black and white provides more protection because it offers broader rights and flexibility to use the colors you choose in the logo, as long as the underlying logo remains the same that you applied for.
However, there are times that registering in color provides better benefits. For instance, if color is extremely important to your brand, we recommend filing your logo in color. If you have a family of brands, meaning you use the same color for all the different brands you own, it would be important to keep the color.
When applying for your logo, we recommend the following strategy:
- Apply for the logo in black and white;
- Apply for the logo in color as as well if the colors are important to your branding;
- If the logo includes words, file a separate word application.
For more on this topic, see https://www.erikpelton.com/video/protecting-words-vs-logos/