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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on October 23, 2023 by Erik

Should You Register Your Logo in Black & White or Color?

The following is an edited transcript of our video Should...

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Posted on October 19, 2023 by Erik

Trademark Application Expert Tips

The following is an edited transcript of our video Trademark Application Expert Tips. Five trademark application tips If saving money is a consideration,...

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Posted on October 16, 2023 by Erik

Trademark Refusal: What is Genericness

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are...

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Posted on September 21, 2023 by Erik

International Trademark Registration: why and when

The following is an edited transcript of our video The Importance of International Trademark Registration....

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Posted on September 14, 2023 by Erik

Practicing What We Preach at EMP&A

The following is an edited transcript of my video Practicing What We Preach. Here at Erik M. Pelton & Associates, we really believe...

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Posted on September 12, 2023 by Erik

5 Free Ways to Strengthen Any Brand

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any...

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Posted on August 31, 2023 by Erik

Trademark Likelihood of Confusion: The DuPont Factors Explained

Are you worried your new brand name might be too...

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Posted on August 24, 2023 by Erik

Will Artificial Intelligence Change Trademarks?

The following is an edited transcript of my video Will AI Change Trademarks? Artificial intelligence...

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Posted on August 17, 2023 by Erik

Why Filing Your Trademark Application Early Matters

The following is an edited transcript of my video Filing Your Trademark Application Early: A...

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Posted on August 8, 2023 by Erik

Protecting a Brand in the Amazon Brand Registry

The following is an edited transcript of our video Protecting a Brand in the Amazon...

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Qualifications

Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
Denisse F. Garcia - licensed in PA

Law practice limited to federal trademark matters.

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703-525-8009
111 Park Place | Falls Church, VA 22046
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