The following is an edited transcript of my video #1 Tip When Applying For Trademark Registration

Of all of these tips that I’ve given—probably hundreds over the years—there’s one that is far and away the most important when applying for trademark registration. And it’s simple. Even though I give away so much advice about trademark applications, office actions, and the registration process, the number one tip is to work with a trademark attorney.

The number one thing you can do to help your trademark application is work with an experienced attorney. It’s risky to apply for a trademark application any time you apply. There are fees, costs, and time involved. Working with a trademark attorney reduces those risks considerably, and therefore the Return On Trademark Investment (R.O.T.I), is going to be much higher. The costs are certainly worth it to make the application better, make it go through the process more smoothly, and improve the odds of registration and the type and scope of protection that you’re going to be granted.

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