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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on June 12, 2023 by Erik

What to do if you received USPTO “Notice of Data Security Incident” regarding ...

On Friday, the USPTO sent out a notice to many...

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Posted on June 10, 2023 by Erik

Trademark Fee Proposal Comments by EMP&A Focus on Impact on Small Businesses and USPT...

Last week, Erik provided comments to the USPTO’s Trademark Public...

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Posted on June 6, 2023 by Erik

How to Protect a Book Title

The following is an edited transcript of my video How to Protect a Book Title. The quick and short answer to “How can...

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Posted on June 1, 2023 by Erik

Beware of latest trademark scam from “TM Service”

Unfortunately, I received a new scam in the mail this...

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Posted on May 30, 2023 by Erik

What Yoga Has Taught Me About Trademarks

The following is an edited transcript of my video “5 Things Yoga Taught Me About Trademarks“. Lately, I’ve been trying to get back...

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Posted on May 23, 2023 by Erik

All about responding to a Trademark Office Action

The following is an edited transcript of my video “Responding to a Trademark Office Action”....

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Posted on May 16, 2023 by Erik

The Value of a Great Slogan

The following is an edited transcript of my video The Value of a Great Slogan. Slogans are powerful tools that tell consumers about...

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Posted on April 24, 2023 by Erik

Trademark protection for colors: T-Mobile Magenta

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta....

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Posted on April 10, 2023 by Erik

Copyright Registration: Who, What, When, Where, and Why

The following is an edited transcript of my video “The 5 Ws of Copyright Registration”....

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Posted on March 27, 2023 by Erik

What is a Trademark Registration “Presentation Copy”?

The following is an edited transcript of my video What...

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