In order to help decide in which countries to apply for trademark protection, we counsel clients to
- begin thinking about protection in those countries where you are currently offering goods and services for sale, have offices or employees, or have manufacturing done;
- if budget allows, start thinking about countries in which you have plans for expansion; and
- if you’re selling goods, think about protecting your mark in the countries in which those goods are likely to be counterfeited.
One potential downside of having trademark protection in several countries can be the costs associated with maintaining and monitoring your trademark. However, we find that having several trademark registrations is a cheaper investment than trying to fight an infringer without having registered rights in a particular country.