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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on May 12, 2021 by Erik

Amazon Brand Registry for trademark applicants

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners....

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Posted on May 10, 2021 by Erik

What does a trademark portfolio look like?

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected...

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Posted on May 6, 2021 by Erik

How to Monitor for Trademark Infringements

The following is an edited transcript of my video, How to Monitor for Infringements. In...

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Posted on April 26, 2021 by Erik

Tips for Brainstorming a New Brand Name

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. Here are some...

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Posted on April 19, 2021 by Erik

Avoid scams: Check Your Trademark Renewal Deadlines Now

The following is an edited transcript of my video, Why You Should Check Trademark Registration...

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Posted on April 16, 2021 by Erik

Five habits of successful trademark clients

When new clients ask me about what they should do to fully protect and guard...

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Posted on April 12, 2021 by Erik

Great Trademarks Are Everywhere, Even in the Trash

The following is an edited transcript of my video, Great Trademarks Are  Everywhere, Even in...

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Posted on April 2, 2021 by Erik

Beware of latest trademark scam from WTMR, LLC

This scam showed up in a client’s mailbox this week. WTMR is back. They were...

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Posted on March 30, 2021 by Erik

Differences between TEAS Plus and TEAS Standard trademark filings with USPTO

There are numerous and significant differences between the two USPTO...

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Posted on March 29, 2021 by Erik

Rome Wasn’t Built in a Day and Neither is Trademark Protection

The following is an edited transcript of my video, Rome...

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