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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on September 10, 2024 by Erik

Read this if you received a USPTO Office Action for your trademark application

The following is an edited transcript of Chapter 11 of...

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Posted on September 3, 2024 by Erik

Today’s Trademark Registration is More Valuable than Ever

The following is an edited transcript of Chapter 10 of...

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Posted on August 27, 2024 by Erik

Is it too late to apply for trademark registration if you are already in business? Probabl...

The following is an edited transcript of Chapter 9 of...

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Posted on August 20, 2024 by Erik

Why the USPTO Trademark Registration Process Is A Long and Winding Road

The following is an edited transcript of Chapter 8 of...

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Posted on August 13, 2024 by Erik

Why Trademark Registration the Keystone to Brand Protection

The following is an edited transcript of Chapter 7 of my book video Building a...

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Posted on August 6, 2024 by Erik

USPTO Trademark Application: the key to unlocking more trademark protection

The following is an edited transcript of my book video...

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Posted on August 6, 2024 by Erik

Trademark Use and Evidence for Apparel: Best Practices

Evidence of use for a apparel (shirts, sweatshirts, etc) can be tricky for a trademark...

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Posted on August 4, 2024 by Erik

How We Stack Up Against the Competition

We know that there are a lot of options when choosing who to work with protecting your trademark and brand. We feel quite...

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Posted on July 30, 2024 by Erik

Searching for Conflicts: the Most Important Step for a New Trademark

The following is an edited transcript of my book video...

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Posted on July 29, 2024 by Erik

Checklist for Preparing a Trademark Application

The following is an edited transcript of my video Trademark Application Checklist. One of the...

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