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The IPelton® blog from EMP&A features hundreds of articles, posts, and videos featuring trademark and brand protection tips.

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Posted on March 25, 2020 by Erik

3 important brand protection steps for anyone starting a business

Even in a time of crisis, new businesses are launched...

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Posted on March 24, 2020 by Erik

You just received a trademark registration from the USPTO, now what?

You just received a trademark registration from the USPTO, now...

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Posted on March 24, 2020 by Erik

Resources for managing a small business brand in a crisis

Many brands are facing serious crises right now – from the coronavirus COVID-19, and the...

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Posted on March 23, 2020 by Erik

Coronavirus trademark applications are mostly a waste of money

Coronavirus trademark applications are mostly a waste of money In...

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Posted on March 18, 2020 by Erik

For trademark lawyers: Working from home? Here are links to great trademark resources

A list of some of the Top trademark resources online,...

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Posted on March 17, 2020 by Erik

Some of my favorite trademarks, and what makes them special

In this video, I share some of his favorite trademarks and what makes them special....

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Posted on March 17, 2020 by Erik

5 tips for managing a brand in a time of crisis

Most business owners and entrepreneurs are, at this unique moment in time, facing unprecedented scenarios...

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Posted on March 16, 2020 by Erik

A message to our clients and friends in this time of COVID-19 crisis

A message to our clients and friends: This is not...

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Posted on March 13, 2020 by Erik

Protecting Your Bold Brand: Erik Pelton interviewed by Linda Popky

I was recently interviewed by Linda Popky of Leverage2Market Associates...

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Posted on March 12, 2020 by Erik

The three most important things for small businesses to consider when selecting a trademar...

The following is a transcript of a video, which you...

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