In this video, I share some of his favorite trademarks and what makes them special....
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5 tips for managing a brand in a time of crisis
Most business owners and entrepreneurs are, at this unique moment in time, facing unprecedented scenarios...
Read More >>>A message to our clients and friends in this time of COVID-19 crisis
A message to our clients and friends: This is not...
Read More >>>Protecting Your Bold Brand: Erik Pelton interviewed by Linda Popky
I was recently interviewed by Linda Popky of Leverage2Market Associates...
Read More >>>The three most important things for small businesses to consider when selecting a trademar...
The following is a transcript of a video, which you...
Read More >>>What to Do when Someone Else is Using Your Trademark
In this brief video, Erik discusses the steps a business should take if it discovers...
Read More >>>Erik Pelton’s new book – BUILDING A BOLD BRAND – now available in paperb...
I am thrilled to share that my first book has...
Read More >>>The three most common trademark misunderstandings
Every day I hear from business owners with questions about their trademarks; and there are...
Read More >>>When should a trademark registration renewal *not* be filed?
In this brief (less than 2 minutes) video, former USPTO examiner Erik shares some thoughts...
Read More >>>Great trademark websites and apps
The following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. In my practice working...
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