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I am thankful for much. Including the opportunity to blog about fun trademarks! Here are some interesting trademarks all registered for turkey products:

  • SPAMMY - turkey spread
  • JUST TURKEY - restaurant services; Fresh turkey products, namely, fresh, packaged poultry
  • TURKEASE – Processed meat, namely, Turkey
  • SUPER TURK – Fresh and frozen turkey products, namely, turkey
  • TURKEY. THE PERFECT PROTEIN – Turkey
  • TURKERONI – Meat product, namely, turkey and turkey sausage
  • LOOK AT TURKEY NOW – Turkey
  • OUR TURKEYS DON’T DO DRUGS – WHOLE TURKEYS, TURKEY PARTS, GROUND TURKEY, TURKEY SAUSAGES, TURKEY BURGERS, TURKEY FRANKS, TURKEY BREAKFAST STRIPS, TURKEY BOLOGNA, TURKEY JERKY, TURKEY CHILI
  • TURDUCKEN – COMBINATION TURKEY, DUCK AND CHICKEN ENTREE FOR CONSUMPTION ON OR OFF THE PREMISES

https://tsdrsec.uspto.gov/ts/cd/casedoc/sn76607164/SPE20110210124611/1/webcontent

Love it or leave it: SERIAL podcast name

Posted by ipelton on: November 26th, 2014

SERIAL is a hot new podcast from the producers of This American Life.  Both the name and logo are terrific!

The name is terrific — short and unique. And suggestive of a show that is in “serial” format with new episodes published in succession.

The logo is fairly simple — it will primarily appear on small phone screens – but has enough in it to be interesting. And it suggests the “episode” format.

Just one criticism for the team behind Serial – no USPTO trademark application filed yet!

Love it or Leave it: New PIZZA HUT logo falls flat

Posted by ipelton on: November 24th, 2014

This month, Pizza Hut unveiled an updated logo.  Why?  The brand needs a facelift. But the logo re-design is only a tweak.  It “flattens” the prior logo, and puts it inside a circle.

The new logo falls flat. It is not very different. It is not very exciting. It does little to communicate a new message.  While the old logo was certainly not terrific, I liked the colors in it.  The new logo to me says: roof, pizza. Of course, just about everyone already knows that Pizza Huts have their signature building roof shape, and that they make pizza. The new logo misses the opportunity to say something more.

Five years ago, I wrote about Pizza Huts shift to going by “The Hut” in some of its marketing. That was apoor decision too.

Tip: If you feel your brand need a logo change, make a real change that reflects the brand. The cost of designing the new logo, updating signs, changing menus or packaging, can be substantial. If investing in a new logo, make it some new that can really enhance the brand.

Seven quick tips for protecting your brand

Posted by ipelton on: November 21st, 2014

One of the first blog posts I wrote was on this subject. It is basic and brief – but very important!

  1. Choose Wisely – The more creative your brand name is, the greater the odds that it is unique.  More distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: “Jim’s Gym” or “Vantage Fitness“? “Cincinnati Frozen Yogurt” or “fraîche”? “Joe’s Pizza” or “Pie-tanza” “Search.com” or “Google”?
  2. Use it – The more prominently you use your trademarks – brand names, logos and slogans – the stronger and more distinctive they become and the more your likely customers are to remember your brand and to use it to tell others about it.
  3. Distinguish It – Use ALL CAPS, bold or italics to emphasize your brand as often as you can.  Then the customer knows exactly what your brand is.
  4. Register it – Registration provide enhanced legal and practical protection and increases the dollar value of your trademark assets.
  5. Create Google Alerts – An easy and free way to monitor for others copying your brand or commenting on it.  If you find a possible infringement, contact an attorney. www.google.com/alerts
  6. Enforce it – When your trademark is violated, take action quickly. If you don’t care enough about your brand to fight for it, why should the customers care? Taking quick action generally leads to quicker, better, cheaper resolution of the problem.
  7. Think outside the trademark box – Are there sounds, shapes, colors, patterns, uniforms, or other ‘nontraditional’ trademarks being used to help make your brand stand apart?  If so, highlight and protect them.

© 2014 Erik M. Pelton & Associates, PLLC.

Recent Client Trademark Registrations LXXII

Posted by ipelton on: November 18th, 2014

The following is another update of recent Erik M. Pelton & Associates client registrations obtained from the public records so readers can see real examples of brands and marks which are being protected – and the wide range of variety in brand names, logos, products and services. [Click trademark or logo to open USPTO records in a new window]

  • EZPRINT – computer software for previewing and printing a variety of file formats to commercial printers
  • VOTENENT –  Providing non-downloadable computer software for use in the field of elections, balloting, and voting, namely, software that creates, manages and conducts elections, votes and surveys; computer software development; consulting in the field of design, selection, implementation and use of computer software for others
  • VOTENET SOLUTIONS – Providing non-downloadable computer software for use in the field of elections, balloting, and voting, namely, software that creates, manages and conducts elections, votes and surveys; computer software development; consulting in the field of design, selection, implementation and use of computer software for others
  • MEDICAL IDENTITY – Business marketing consulting, namely, reputation management and online reputation management for doctors
  • LIFE CHRONICLED – Photography Services
  • Trademark image- shopping center services, namely, rental and building management of shopping center space featuring restaurants, eateries and retail stores
  • Trademark image   – shopping center services, namely, rental and building management of shopping center space featuring restaurants, eateries and retail stores
  • Trademark image - Architectural services; Interior design services; Graphic design services; Custom furniture design
  • COLUMBIA BOOKS - Publishing of a series of books, handbooks, newsletters, loose leaf handouts, and online electronic publications in the field of legal matters, regulatory matters, advertising, sales leads, and politics; educational services, namely, providing non-downloadable webinars in the field of legal matters, regulatory matters, advertising, sales leads, and politics; providing a website featuring information about political issues; providing training services in the field of legal matters, regulatory matters, advertising, sales leads, and politics; arranging and conducting in-person and webinar conferences in the field of legal matters, regulatory matters, advertising, sales leads, and politics
  • Trademark image – Automotive components namely, rotating electrical parts, namely, motors and motor assemblies and components thereof especially for use in starters, alternators, and generators for land vehicles
  • RAND-TEK – Automotive components, namely, rotating electrical parts, namely, motors and motor assemblies and components thereof especially for use in starters, alternators, and generators for land vehicles
  • RAND - Automotive components, namely, rotating electrical parts, namely, motors and motor assemblies and components thereof especially for use in starters, alternators, and generators for land vehicles
  • THOMPSON INFORMATION SERVICES – Publications, namely, handbooks, newsletters, loose leaf hand-outs, in the field of legal and regulatory matters
  • SISLERS STONE – Wholesale distributorships and retail services through direct solicitation by distributors directed to end-users featuring landscape and garden products and accessories, construction products and accessories, natural stone, concrete and masonry
  • DERMADART – Hypodermic and sterile surgical needles; arrays of hypodermic and sterile surgical needles; devices for the transdermal application of active substances, namely, transdermal drug delivery devices using moving arrays of hypodermic and sterile surgical needles sold without medication; devices for stimulating wound repair and skin regeneration, namely, wound healing devices using moving arrays of hypodermic and sterile surgical needles; devices for increasing the transcutaneous absorption of cosmetic and pharmaceutical preparations, namely, transdermal drug delivery devices using moving arrays of hypodermic and sterile surgical needles sold without medication; containers and devices for sterilizing medical devices, skin and hair, namely, sterilization units for medical purposes
  • RADICAL ACCOUNTABILITY - Downloadable audio recordings and video recordings in the field of sales and business; audio recordings and video recordings in the field of sales and business recorded on digital media
  • COMMERCE COMMERCIAL CREDIT – Loan and credit services featuring inventory as collateral; loan and credit services featuring receivables; factoring agency services; accounts receivable financing services
  • ONESOURCE VIRTUAL – Business administration, management, and outsourcing services in the fields of treasury management, bank reconciliation, electronic fund transfers, positive pay services, financial account reconciliation, collections management, receivables management, payables management; operational business assistance to enterprises; business records management; financial records management; human resources management; outsourcing services in the fields of human resources, employee benefits, risk management, training, business management, accounts administration, business records management, financial records management; value-added reseller services, namely, distributorship services featuring computer software systems in the fields of human resources management, payroll administration, employee benefits, business management, accounts administration, business records management, financial records management, customer relationship management; payroll administration
  • Trademark image -Business administration, management, and outsourcing services in the fields of treasury management, bank reconciliation, electronic fund transfers, positive pay services, financial account reconciliation, collections management, receivables management, payables management; operational business assistance to enterprises; business records management; financial records management; human resources management; administration of payroll; outsourcing services in the fields of human resources, employee benefits, risk management, training, business management, accounts administration, business records management, financial records management; value-added reseller services, namely, distributorship services featuring computer software systems in the fields of human resources management, payroll administration, employee benefits, business management, accounts administration, business records management, financial records management, customer relationship management
  • BENY BROTHERS - clothing and apparel, namely, Hats, Jeans, Jackets, Shirts, T-shirts, Sweatshirts, Belts, Pants
  • I WAS IN NY – clothing and apparel, namely, Hats, Jeans, Jackets, Shirts, T-shirts, Sweatshirts, Belts, Pants