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In 2011, I was interviewed by Linda Popky, the president of Leverage2Market Associates, on her “Marketing Thought Leadership” podcast. We discussed several topics including the practical and legal elements of a strong brand, with tips for proper trademark usage and for generating new brad names.

Does your company have a strong brand? If yes, are you using and protecting it properly? If not, would you like to create one? Listen for some ideas and and tips.

Disclosure: L2M Associates, Inc. d/b/a Leverage2Market Associates is a client of our firm.

2014 Trademark Expo – a photo journal

Posted by ipelton on: October 23rd, 2014

Last week, I visited the USPTO’s National Trademark Expo. I had a great time visiting with exhibitors, USPTO staff, and friends. Full disclosure: I have represented three of the exhibitors in trademark matters before the USPTO: Volcom, The Little City, and 10,000 Cranes.

Here are some photos of the fun!

 

Earlier this month, someone filed a new application to register this trademark.

Trademark image

The application (Serial Number 86411556) is likely to be refused for a variety of reasons.

The application appears to have been filed without an attorney.

Here are some of the potential issues with the application:

  • The drawing of the trademark, above, shows five trademarks, not one. That is not allowed.
  • The entity that filed the application is listed as “Ebola-C” an Alaska corporation. Most states require a corporation to have Inc. or Corp. in the name, and it appears from the records of the state of Alaska that the full name of the corporation is Ebola-C, Inc.
  • The evidence of use filed by the applicant (here) is likely faulty because (a) it does not show the mark in the drawing, and (b) it does not show the mark used in commerce in connection with the goods.

If your brand is worth protecting, isn’t it worth doing it right? Isn’t it worth hiring an experienced attorney to gain the best protection and ensure the government filing fee is not wasted?

Love it or leave it: New Nashville Sounds logo

Posted by ipelton on: October 21st, 2014

The Nashville Sounds are a minor league baseball team. This month, they unveiled a new logo. The new logo is great.

Why? It is simple, it is unique. It is suggestive — the “N” font is reminiscent of music.  The background is a guitar pick. The colors – yellow or sand or tan – are also associated with the city.

The old logo, below, was unispiring and had not connection to the musical history of the city.

Logos can be powerful. They can tell a story, communicate a history, and connect with customers. Kudos to the Nashville Sound for their new logo.

Audio Archive: Erik Pelton interviewed on DesignBizRadio

Posted by ipelton on: October 20th, 2014

Audio interview with Erik Pelton on DesignBizRadio with Ashley Whittenberger from 2010 featuring lots of practical trademark tips for small business owners:

Check Out Business Podcasts at Blog Talk Radio with Design Biz Radio on BlogTalkRadio