‘IPelton® blog’ Category

Another creative way to use your trademark: Christmas ornaments

Posted by ipelton on: December 8th, 2016

There are many ways to promote your brand and use your trademarks. (I once wrote a list, with apologies to Paul Simon, featuring “50 Ways to use your trademarks.”)

Last weekend, I encountered a great way that I hand’t previously thought of — on Christmas ornaments for employees or customers. A pro bono client  and organization I volunteer with, Decorate A Vet, had these lovely ornaments made (featuring the organizations protected name and logo) to provide to donors and supporters. What a lovely way to use a trademark.


Just recently, the number of registrations with my name attached to them in the public records of the USPTO surpassed 2,500. It is not possible (to my knowledge) to know precisely how many trademarks I have registered — the registrant could change USPTO records sometimes after the registration issued in some circumstances, while I have become counsel of record at the USPTO on some files after the registration has been granted.

Regardless, this is the first time the USPTO records have reflected more than 2,500 registered records associated with the name Erik Pelton®. Following my work as an Examiner for the USPTO, my first trademark in private practice was filed in December or 1999, nearly 17 years ago. In 2000, just 4 registrations were issued with my name as counsel. So far in 2016, more than 230 registration certificates have been granted by the USPTO to Erik M Pelton & Associates clients.

I have been fortunate to work with hundreds and hundreds of businesses from very small mom-and-pops, to large multi-million dollar sales companies. Clients have ranged from very local, in my neighborhood, to international from multiple countries around the world.


Related post: Erik Pelton® has registered more than 2,000 trademarks with the USPTO

What to ask when hiring an online trademark service

Posted by ipelton on: December 2nd, 2016

I am often asked about the differences between our law firm services from Erik M Pelton & Associates and those offered by budget online trademark services. In this video, I discuss a few of the considerations and questions to consider before hiring an online trademark service.

More than 200 registered trademarks featuring “200”

Posted by ipelton on: November 30th, 2016

This week, I celebrated sending out the 200th issue of the Tuesday Trademark Tip newsletter to readers. Did you know that there are more than 200 registered trademarks in the USPTO records featuring ‘200’ according to a search of TESS (Trademark Electronic Search System)?   (Tip: (200)[BI]  and (live)[LD] not (0)[rn]). As I have written about before here on numerous occasions, just about any thing can and probably has been covered by trademarks in some manner. That is certainly true for most numbers as well.

PS – you can subscribe to Tuesday Trademark Tip (always free, and less than two minutes to read) here:

Here are a few interesting registered “200” trademarks (click marks for USPTO records):

  • AA-200 – Chemical additives for metal anodizing
  • The 200% Company – business growth consulting, and more
  • Keep It 200 – On-line social networking services
  • The 200 Proof Solution – Licensing of alcoholic beverage licenses and business operational licenses
  • BONNEVILLE 200 MPH CLUB – Indicating membership in an organization of persons who have set motorsports land speed records at the Bonneville Salt Flats; and more
  • Mark Image– Academic enrichment programs in the field(s) of Columbus, Ohio history; Arranging and conducting special events for social entertainment purposes; Organizing community festivals featuring primarily exhibitions for Columbus’ Bicentennial celebration and also providing community sporting events and cultural and arts events; and more
  • THE COMMITTEE OF 200 – Educational services namely conducting conference, forums and seminars in the field of business leadership; mentoring services in the field of business leadership; and more
  • DAYTONA 200 – motorcycle racing
  • Mark Image– Association services, namely, promoting public awareness of entertainment, education, community programs and events, and bicentennial programs and events related to the War of 1812 bicentennial celebration taking place in Maryland; and more

Three Tips For Building A Strong Trademark

Posted by ipelton on: November 28th, 2016

In this video, trademark attorney Erik Pelton shares three tips for creating and building a strong trademark and brand. Erik discusses unique names, creative names, and trademark registration.