The Atlantic Coast Conference (ACC) recently unveiled a new logo.
The new logo is boring. Unimpressive. Not memorable. The opposite of bold. It tells us nothing about what the ACC is or what it does.
Granted, the old logo was nothing special either. But if you are going to spend the time and energy and money to update the logo, why not make the most of it?
The ACC’s new logo will be plastered on millions of webpages, uniforms, and TV screens in just one season of football or basketball. And it will tell the viewed absolutely nothing about the ACC — except that it is boring.
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