Posts Tagged ‘leave it’

Love it or leave it? Uber’s new logo

Posted by ipelton on: February 10th, 2016

Uber last week unveiled a new logo and design package.

Uber's new rider icon (left) and partner icon (right).

The new logo fails for a variety of reasons:

  • There was nothing wrong with the old logo. Perhaps just a splash of color added to it would have been nice, but an overhaul was unnecessary.
  • The new logo doesn’t communication ANYTHING about the services offered
  • The new logo doesn’t even feature a “U.”
  • The new logo doesn’t hearken back to the prior logo in any manner.
  • The main design is apparently a “bit” of information/technology. But Uber helps people in the physical world primarily. Yes, it is an app and technlogy that makes the help possible, but when I think of Uber I think of cars and rides.
  • How is anyone unfamiliar with the brand, upon seeing the logo, supposed to know what business it is for and what they do?

While I dislike the new logo and the decision to change it, there are a few things I do like about it:

  • The background designs are subtle and nice and suggest roads or traffic.
  • Uber Technologies filed multiple trademark application with the USPTO last week for the new designs and logos.

Altogether, the new design seems unneeded and not a good fit for the brand at this time.

Love it or leave it: MLS’ Columbus Crew’s new logo

Posted by ipelton on: October 15th, 2014

The Columbus Crew unveiled a new logo this month. It appears to have no reference to “Crew” or to soccer. As a result, I do not like it at all. There was nothing wrong the with their old logo. The “Crew” name is quite creative and unique. The old logo embraced the crew by showing a group of people in hardhats.  The new logo looks like an auto racing sign. The old logo was different, and had character.

New logo:

Old logo:

The new logo remind me of one of my favorite games from my childhood… Milles Borne:


New ACC logo: Love it Leave it?

Posted by ipelton on: July 15th, 2014

The Atlantic Coast Conference (ACC) recently unveiled a new logo.

New logo:

New ACC logo

Old logo:

ACC Logo 2013

The new logo is boring. Unimpressive. Not memorable. The opposite of bold. It tells us nothing about what the ACC is or what it does.

Granted, the old logo was nothing special either.  But if you are going to spend the time and energy and money to update the logo, why not make the most of it?

The ACC’s new logo will be plastered on millions of webpages, uniforms, and TV screens in just one season of football or basketball. And it will tell the viewed absolutely nothing about the ACC — except that it is boring.


Related Post: Best and worst college football conference logos


Netflix new logo – Love it or Leave it? #INTA14

Posted by ipelton on: May 12th, 2014

Netflix unveiled a new logo this month. The new design is more of tweak than a totally new design.

The new design (below on the left) is sleeker than the former design. Being sleeker can have advantages for a logo design. I believe Netflix probably chose to update it’s logo and make it more sleek because their brand is displayed more and more on small screens, such as phones. The sleeker design uses less bandwdith and reproduces more easily on a small screen without distortion or being hard to read.

However, the old logo had more character. It evoked an old Hollywood billboard with the white lettering and shadow effect. The new logo is too plain, it has no character.

In short, I find the new logo to be too simple and too bland. What do you think?


New RG3 logo – love it or leave it?

Posted by ipelton on: May 6th, 2014

Robert Griffin III, or RGIII or RG3, is the quarterback for the Washington Redskins. (For now, they are the Redskins. I believe they will change the name in the next year or two.)

Together with his apparel sponsor, Adidas, RG3 recently unveiled a new logo design:

Trademark image

Many superstars have their own logos — Lebron James, Tom Brady, Derek Jeter, Roger Federer, Tiger Woods, to name a few.  (As an aside, note that all those stars with logos have actually won championships.) The special logos help sell merchandise which help pay their endorsement contracts and put money in the athletes’ pockets.

What is the RG3 logo? It is some ‘mash up’ of an R a G and a 3. And it is shaped like home plate? (wrong sport?) I keep wanting to believe their is a hawk or an eagle or a talon in the design, since it looks like it has claws, but I don’t see it. Perhaps it is shaped like a shield, a la Superman? The G is hard to pick out.

The new logo is confusing, jumbled, and unattractive in my opinion.

One plus — Griffin’s company filed to protect the logo last month with the USPTO. See application Serial No. 86249951.