Netflix unveiled a new logo this month. The new design is more of tweak than a totally new design.

The new design (below on the left) is sleeker than the former design. Being sleeker can have advantages for a logo design. I believe Netflix probably chose to update it’s logo and make it more sleek because their brand is displayed more and more on small screens, such as phones. The sleeker design uses less bandwdith and reproduces more easily on a small screen without distortion or being hard to read.

However, the old logo had more character. It evoked an old Hollywood billboard with the white lettering and shadow effect. The new logo is too plain, it has no character.

In short, I find the new logo to be too simple and too bland. What do you think?


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