Here are twenty-five terms that are critical to know about in the world of trademark protection and registration. Learn more about what these terms mean on our website’s Trademark Terminology page and at erikpelton.tv.
- Generic
- Arbitrary
- Coined
- Descriptive
- Suggestive

- Office action
- Principal register
- Supplemental register
- USPTO
- Function
- Madrid Protocol
- International filing
- World Intellectual Property Organization (WIPO)
- Class or classification
- Identification of goods and services
- Acquired distinctiveness
- Ornamental
- Use
- Specimen
- Declaration
- Likelihood of confusion
- The DuPont Factors
- Standard characters
- TEAS
- Incontestable
Learn more about these terms at ChatTM, our AI trademark resource.


