The following is an edited transcript of my video 3 Reasons for a Trademark Watch Service.
Using a trademark watch service—another way of saying monitoring your brand—for ongoing infringements or potential infringements can be very useful and valuable for your brand.
- You want to be able to act quickly. If there is an infringement, acting quickly generally leads to a easier, cheaper, better, and quicker resolution. The less time and money the other party has invested in building this brand, the more likely they are to change it and comply with your demands without putting up a big fight.
- It can save money because by being able to act quickly, you can try to avoid litigation or more protracted disputes.
- Peace of mind knowing that if something out there is bubbling up—intentionally or unintentionally—that could impact your brand and your investment in it. Knowing that you will be made aware of it and have the opportunity to take action is a tremendous peace of mind. If you’re not monitoring, you don’t necessarily have the same ways of finding out, and you could develop a much more stressful situation as a result.
For more details, see https://www.erikpelton.com/services/trademark-monitoring/
