The following is an edited transcript of my video 25 Reasons I Love Trademarks.
- They’re everywhere.
- They involve creativity.
- Logos.
- Brand names.
- They can last forever.
- They’re in our worlds of entertainment and television and film.
- They’re in the world of sports.
- They’re in the world of music.
- They’re in the world of celebrities.
- They’re in the news.
- They’re in the world of politics.
- Small businesses.
- They’re global.
- They can be weird and wild.
- ®.
- They communicate with people.
- Configurations.
- Non-traditional trademarks.
- Sounds.
- Scents.
- Logos that have negative space in them. .
- They add value to businesses.
- A business or a person can have a portfolio of them.
- They’re in the Metaverse.
- The world of trademarks is always evolving.
What is your favorite reason for loving trademarks?



