The following is an edited transcript of my video 25 Reasons I Love Trademarks.

  1. They’re everywhere.
  2. They involve creativity.
  3. Logos.
  4. Brand names.
  5. They can last forever.
  6. They’re in our worlds of entertainment and television and film.
  7. They’re in the world of sports.
  8. They’re in the world of music.
  9. They’re in the world of celebrities.
  10. They’re in the news.
  11. They’re in the world of politics.
  12. Small businesses.
  13. They’re global.
  14. They can be weird and wild.
  15. ®.
  16. They communicate with people.
  17. Configurations.
  18. Non-traditional trademarks.
  19. Sounds.
  20. Scents.
  21. Logos that have negative space in them. .
  22. They add value to businesses.
  23. A business or a person can have a portfolio of them.
  24. They’re in the Metaverse.
  25. The world of trademarks is always evolving.

What is your favorite reason for loving trademarks?


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