The following is an edited transcript of my video 25 Examples of Great Small Business Brands.
Great and bold brands are everywhere – especially among small businesses.
- A restaurant in Florida called Mango Mango’s, which is a creative name in and of its own, but their slogan is even better. Their slogan is “So good, you have to say it twice.”
- A fishing place in Maine with a great slogan, “Fishing, not wishing.”
- A hair salon called Julius Scissor – what a playful name on the Roman Empire
- A coffee shop at the bottom of a ski mountain called Bumps ‘n Grinds
- A honey brand I came across was called Mind Your Beeswax
- Spun: the name of a yarn and knitting supply store
- Chariots for Hire, a transportation company that offers private limousine and party buses
- A fishing guide named Miss Guided
- A plumbing business called Cold Is On the Right
- A dim sum restaurant called Awe Sum Dim Sum
- An ice cream store called The Inside Scoop
- A game store called Pair O’ Dice—like Paradise, a play on words
- A contractor repair business called On the Level
- A Bar Named Sue. I’m a huge Johnny Cash fan and love “A Boy Named Sue”. A Bar Named Sue is very clever.
- Cheese Louise, a grilled cheese store
- P-A-W-S-H: a glamorous name for a dog spa
- Waste Knot, another sewing and knitting store
- A crane rental company with a great slogan “Hook Up with Us“.
- The Toy Nest, a kids’ library for borrowing and renting toys
- Doodlehopper, a toy store with a fun, wild, playful name.
- A sub shop in New Orleans called Killer PoBoys. Instead of a traditional skull and crossbones, the crossbones in their logo are made out of French baguettes for their logo.
- A coffee shop in New York, not far from Grand Central Station called Ground Central
- A coffee place in an old church building called Beans in the Belfry
- A pizza shop chain called Flippin’ Pizza
Last but not least, my wife and brother-in-law’s business, Clare and Don’s Beach Shack. A fun, playful name because the neighborhood, the original location was in an area called Clarendon—a fun play on that name by making it Clare and Don’s.
For more information about protecting your small business brand, visit here.
