In 2011, I was interviewed by Linda Popky, the president of Leverage2Market Associates, on her “Marketing Thought Leadership” podcast. We discussed several topics including the practical and legal elements of a strong brand, with tips for proper trademark usage and for generating new brad names.
Does your company have a strong brand? If yes, are you using and protecting it properly? If not, would you like to create one? Listen for some ideas and and tips.
Disclosure: L2M Associates, Inc. d/b/a Leverage2Market Associates is a client of our firm.