For brand owners, it is important and valuable to document several key steps in the brand development and launch process. Doing so can save tremendous hassles and/or costs later on in the registration process or in the event of a dispute.

Documenting the following, with relevant dates, is recommended:

  • Creation or selection of the name;
  • Intent to use the name with a product or service (business plans, steps to research and plan offering of particular goods or services in connection with the name);
  • Commencing public use of the name (advertising, webpages, presentations, trade shows, etc); and
  • First sales of the goods or services using the trademark.

For more of my Trademark Visuals, see

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