Your products or services need not be flashy to have a catchy slogan. As I have written in the past, even manure companies and garbage services have trademarks. Industrial packaging companies can have great slogans. Every single service or product variety can have a brand. Electrical supply companies have brands.
Earlier This week I saw the truck in the photo from Atlantic Electric Supply on the road. The name might be unexciting, but the slogan is terrific: Grounded in tradition. Connected to the future. It is witty, unique, and memorable! And it tells you something about their business — they have been around, but can keep up with recent technological changes.
If only they had been wise enough to protect the slogan better by applying to register it with the USPTO….