I recently received a copy of a newspaper supplement commemorating National Small Business Week called “From Beginners to Bigshots.” The paper features profiles of several successful small businesses. A common theme among most of businesses profiled: creative brand names that are neither descriptive nor arbitrary – they are suggestive and provide a hint of the services provided. In addition, many have creative logos and/or slogans.

For example:

  • MEI Technologies Inc. – Merging Excellence and Innovation – an advanced technology company serving  civil, commercial and defense industries. [Two USPTO registrations: name and logo.]

Lesson: Having a unique, strong, protected and creative brand name provides a business with a better chance to succeed. Sure, some successful companies have bland names, and some creatively named businesses fail, but all things being equal having a memorable and creative name, logo and slogan can give any business a leg up on the competition.

Share this blog post >

Leave a Reply

Your email address will not be published. Required fields are marked *